Brand Fiction?

[adonnchaid]

This looks like something worth talking about at Escapade -- "Brand fiction" vs. fanfiction

http://www.youtube.com/watch?v=_mT6Y9CGjIA&feature=player_embedded

Comments

[dragonfly]

I've listened to her twice, now, and still don't know if I understand her. She's adamant that "brand" fiction is not fanfiction, but the only example she gives of what media creators are "desperate for" is for people to tweet about them on Twitter.